Local Baker turns passion into thriving business

Bakes by Alice, a home-based business specialising in bespoke cakes, cupcakes and sweet treats, has quickly built a loyal customer base by offering beautifully crafted bakes for all occasions. Alongside celebration cakes and cupcakes, Alice's expanding menu includes weekend treat boxes, mystery boxes, cheesecakes, pies and quiches, providing something for every taste.

For founder Alice, baking has always been more than just a hobby.

Having spent years baking for family and friends, it was their encouragement that inspired her to turn her passion into a business. Launching Bakes by Alice has enabled Alice to create a flexible business that fits around family life, allowing her to pursue her passion while balancing the demands of raising young children.

Like many first-time entrepreneurs, Alice found the prospect of starting a business daunting at first. Navigating legal requirements, regulations and understanding where to begin can be challenging for new business owners, but she found the guidance she needed through Business Gateshead.

Through ongoing support, practical advice and access to business training opportunities, Alice was able to build the confidence and knowledge needed to establish and grow her business, even when family commitments meant she couldn't attend every session.

Alice believes access to local business support is invaluable for people considering self-employment.

Alice said: "Local business support is very important, at the start you maybe need that push and are unaware of legal requirements, laws and where to actually begin. They help, guide and are full of information."

Her journey demonstrates how the right support at the right time can help transform a business idea into a reality.

Business Gateshead continues to support local entrepreneurs at every stage of their business journey, helping residents develop the skills, knowledge and confidence needed to start and grow successful enterprises. Looking ahead, Alice has ambitious plans for Bakes by Alice. She hopes to continue growing her presence on social media, strengthen connections within the local community and support fundraising initiatives wherever possible.